CEO – Deploy/ Sparx Smartphones

Evolve: Looking at your brief profile it seems that your journey has been quite compelling.  We are witnessing a professional whose entire drive revolves around marketing, sales and management; who has made his mark in corporate sector at such an age and is driving switch towards the unconventional ways of business by creating his own venture. How do you look into these acquisitions?

Mr. Zeshan Qureshi: The journey to creating and acquiring successful ventures has been arduous yet invigorating. I view these acquisitions as milestones that encapsulate a blend of strategic vision and tenacious execution. At Samsung, where market presence was a meager 3%, I devised and led marketing campaigns that skyrocketed our market share to 27%. This achievement wasn't merely a triumph of numbers; it was a testament to the power of innovative marketing and consumer-centric strategies.

Similarly, when I joined QMobile, it was a small enterprise. By fostering a culture of relentless marketing ingenuity and customer focus, we witnessed it burgeon into the market leader with over 55% market share within four years. This meteoric rise underscored the impact of marketing finesse paired with a profound understanding of consumer needs.

Each acquisition or turnaround I have been part of reflects a bold departure from the normative trajectory of the tech landscape. They are incarnations of my belief that with astute marketing strategies and groundbreaking campaigns, it's possible to create seismic shifts in market dynamics.

Evolve: If you think back to the first moment ‘Sparx’ commenced a year back, how has the organization evolved over the year and share your thoughts on unleashing approaching blueprints?  

Mr. Zeshan Qureshi: Reflecting on 'Sparx's inception, its evolution over the past year has been nothing short of transformative. We embarked on a mission to democratize technology access and have since been redefining what value means to our customers. Our approach has been holistic, addressing the nuanced demands of an ever-changing consumer base.

The blueprints for 'Sparx' are brimming with potential, targeting the expansion of our technological portfolio to include more advanced, yet user-friendly products. We're gearing up to introduce new features that cater to the digitizing lifestyles of our consumers, thereby reinforcing our commitment to innovation and affordability.

Evolve: You had a promising share at ‘Mobile World Congress in Shanghai’, where you stressed upon technological advancement and the projects of Haier Mobile for the renaissance of health and technology sectors of Pakistan. What impression did it make to bestow upon continuous tech savvy consumer necessities? 

Mr. Zeshan Qureshi: At the 'Mobile World Congress in Shanghai', I had the honor of presenting a unique collaboration between Haier Mobile and the Pakistan Information Technology Board, which we developed in response to the dengue threat. Our joint efforts in creating mobile devices with integrated health solutions were met with international acclaim. This recognition was not only a personal honor but also a testament to Pakistan's growing capabilities in the tech sector.

The congress was a platform to highlight our nation's commitment to technological innovation that resonates with consumer needs, particularly in health and well-being. It emphasized that technology's ultimate purpose is to serve humanity, and our projects are a direct embodiment of that philosophy.

Evolve: As you have played pivotal role in almost every discipline of corporate sector embracing quite adequacy at end-to-end marketing management, omnichannel retail management, cross-functional team leadership.  Which of the specialized practices you enjoyed the most in your entire career and do you think those are instrumental for your present services towards the betterment of country?

Mr. Zeshan Qureshi: Throughout my career, I have savored the diversity of roles I've played. However, the practice of omnichannel retail management has been particularly gratifying. Crafting a seamless customer experience across all channels has sharpened my acumen in understanding consumer behavior and predicting market trends.

These practices are indeed instrumental for my current services. They foster a mindset of innovation and adaptability, which is crucial for contributing to the betterment of our country. By integrating these practices, we can continue to lead in a rapidly evolving marketplace while ensuring that our youth, culture, and values are reflected in the technologies we develop and market. 

Evolve: You have served as the CEO of ‘Peshawar Zalmi’ for a year since its origin. What is your take on this divergent opportunity and keeping in view the recent scenarios created within economic arena do really believe that events like these can stand to benefit the most from increased foreign investor participation?

Mr. Zeshan Qureshi: Leading 'Peshawar Zalmi' has been an honor filled with unique challenges. This opportunity transcended the realm of sports, igniting a sense of unity and empowerment among the youth. The franchise's impact extended beyond the pitch, serving as a catalyst for economic and social transformation within the region.

In terms of economic benefits, events like PSL act as magnets for foreign investment. They showcase Pakistan's potential in hosting international events, which can, in turn, spur investments in infrastructure, tourism, and the service sectors. Such platforms can indeed play a pivotal role in enhancing Pakistan's economic landscape and asserting its standing in the international community. 

Evolve: You have been into tech sector for years now. What are your thoughts on Ai presiding over the tech sector and how will it perplex the scheme of work observed by conventional mindset? Is the direction right for now and for 10 years in the future?

Mr. Zeshan Qureshi: AI is revolutionizing the tech sector, redefining how we interact with our world. My perspective is that AI should not be perceived as a threat to conventional methods but as an enhancer of human capabilities. My endeavors have always been driven by the promise of technology as a force for good, and AI is a significant part of that promise.

The direction we take with AI now will set the course for the future. It is paramount that we instill ethical guidelines and a human-centered approach in its development to ensure that its evolution benefits society comprehensively. 

Evolve: There are few companies commence to contribute towards the development of youth in Pakistan; Are these companies not on the frontiers of breaking our social and cultural norms and transforming the society in general?

Mr. Zeshan Qureshi: The companies that contribute to the development of youth in Pakistan are not just reshaping our economic landscape but also fostering a progressive society. These organizations provide platforms for the youth to engage with global narratives while retaining their cultural identities. The transformation they bring is balanced, infusing traditional values with a modern perspective that encourages innovation and societal progress.

Evolve: In your perspective, how is “sustaining focus” important for pursuing opportunities?

Mr. Zeshan Qureshi: Sustaining focus is the linchpin in the wheel of opportunity. In my experience, it is the unwavering focus on objectives that have enabled the successful turnaround of brands and the seamless launch of new ventures. This focus allows for the clarity needed to identify and leverage opportunities that are aligned with strategic goals and market needs.

Evolve: Deploy Group’ seems a noval endeavor in your career path and it is empowering several people in the context of excellent communication tools. In your view, how has it alleviated on going user friendly needs?

Mr. Zeshan Qureshi: Deploy Group' has redefined user engagement by prioritizing the creation of experiences that resonate with our users. By introducing innovative communication tools, we've simplified technology, making it more accessible and beneficial for everyday use. Our commitment to understanding and anticipating consumer needs has allowed us to not just meet but exceed user expectations. 

Evolve: Deploy Group’ has retained its position to serve as the comprehensive destination for dedicated mobile solutions. Are there any specific mechanisms that are integral to your operations and leaving your organization a distinguish platform from the rest?

Mr. Zeshan Qureshi: Deploy Group' distinguishes itself through a culture of relentless innovation, robust customer engagement, and feedback mechanisms. Our focus on creating a seamless transition for users from 2G/3G to 4G at affordable prices reflects our dedication to not just participating in the market but shaping its future. These mechanisms are foundational to our operations and our unique market position.

Evolve: Being a significant proportion within the multiple companies; you have been in substantive position of recognition among industry’s giants. What is your take on it? 

Mr. Zeshan Qureshi: The recognition and impact achieved in the industry are humbling. They serve as a testament to the dedication of our teams and the loyalty of our customers. This acknowledgment reinforces my commitment to continue pushing the boundaries of innovation and to further cement our role as industry pioneers.

Evolve: What are some of the challenges you as an Entrepreneur has faced in keeping pace within the race of BNPL platforms in the form of ‘Extnd’ and how did you overcome such situations?

Mr. Zeshan Qureshi: Extnd' entered the competitive BNPL space facing skepticism towards new financial solutions. Our approach was to build trust through transparency and customer education, coupled with a robust support system. Understanding the market's pulse and tailoring our solutions to match has been critical in overcoming these challenges.

Evolve: When it comes for people to people interaction towards the enhancement of business relations, what strategic elements Pakistan govt. should mainly focus on for strengthening relations among business communities globally? 

Mr. Zeshan Qureshi: Pakistan's strategic efforts should revolve around creating a business-friendly environment that encourages investment and showcases our market's potential. Strengthening economic diplomacy and streamlining regulatory processes will be key to enhancing our international business relations.

Evolve: What are your thoughts on print media around the globe and what would you like to say to the readers of Evolve Business Publication?

Mr. Zeshan Qureshi: Print media, despite the digital surge, remains a cornerstone of informed society. It offers an immersive and reflective experience that digital platforms struggle to match. To the readers of Evolve Business Publication, I say: Cherish the depth print media provides, and let every article you read be a stepping stone to broader horizons and deeper understanding.