Brand Review

Since its inception in 1985, Fast Cables Limited has emerged as one of Pakistan’s leading electrical cable manufacturers. The company has grown from a micro business with one machine and five workers to two manufacturing facilities, employing more than 300 people and annual turnover of Rs. 3bn in sales. Recent investment of Rs. 2bn in the state-of-the-art dry curving technology for producing medium to high voltage cables and an aluminium alloy plant to replace imports of 500kVa conductors from China will create 200 new jobs and raise the company’s annual turnover to Rs. 8bn. Fast Cables’ new plant is a quantum leap in the technology of cable manufacturing in Pakistan. Local manufacturing of aluminium alloy will also go a long way in the production of rust-free ‘aerial bundle cables,’ which will significantly cut the distribution companies’ expenditure on maintaining their supply networks by eliminating the short-circuiting of transformers and power theft. Fast Cables has also recently launched Fast Green (Low Smoke Zero Halogen - LSZH) cables with superior flame retardancy properties.

Fast Green products provide additional safety to customers due as they don’t contain halogens and prevent production of toxic gases in case of fire. Fast Cables is the first company in Pakistan to introduce electrical cable verification service through its Fast Tasdeeq Service. This innovative feature in the cable industry has been introduced so that customers receive genuine top quality products. The company has a pool of highly talented individuals working for the achievement of its main objective – 100% Customer Satisfaction – and the development of a lasting relationship built upon trust and long term commitment.