Book Review - Gist Into Glimpse

Make Your Own Waves by Louis Patler seems to get all the accolades in 2016 due to its inimitable yet subtle way of relating an entrepreneur with a surfer. Today’s business opportunities and challenges are enormous. Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Louis Patler, one of the foremost authorities on innovation, explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business. Packed with stories of innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 Surfer's Rules that will guide entrepreneurs and innovators including: 

Learn to swim-the basics set the stage for everything 

• Get wet-you can't succeed if you stick to the shore 
• Always look "outside"-watch for what's coming or you may miss a better opportunity 
• Commit, charge, shred-you have to go all out to be all in 
• Never turn your back on the ocean-always stay in touch with the marketplace and the customer 
• Stay stoked-desire drives success 

Even the best surfers fall, but they learn from their wipeouts and paddle back out to once again push the edge, knowing that with big waves come big opportunities. Entrepreneurs and innovators also roll in at high speed, in sets and intervals that mirror the ocean’s cycles. The size of the opportunity is dictated by trends, technology, market savvy and hard work.

Recommendations: 

Indeed an influential book, allegorical in its nature kindling motivational spirits among the readers through its phenomenal analogy with reality. The objectivity of writing is formulated with the unconventional wisdom of big wave surfers in their toolbox, innovators and entrepreneurs will be better prepared to make their own waves. Where there’s a will, there’s a WAVE.